PSFK’s NYC Retail Guide examines how retailers are raising the bar for excellent customer service and memorable brand experiences through innovative technologies, community engagements and other unexpected retail integrations. In New York City’s crowded retail landscape, retailers—both independent boutiques and legacy names—are setting themselves apart by inviting their customers into an intimate brand relationship, offering uncompromised service, behind-the-scenes looks and last-mile resources.
Published May 2018 #brand-experience #brick-and-mortar #community-engagement #debrief #guide #premium #retail #shopping-experience #technology
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