Op-Ed: What To Expect As Cannabis Retail Evolves
Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana
View ArticleVideo: A Cannabis Wellness Mission Based On History And Science
Before dosist creative director Derek McCarty returns to PSFK to lead a roundtable discussion at CXI 2018, we look back at his keynote on rebranding cannabis from last year's conference
View ArticleOp-Ed: Millennials Are Ushering In A New Era Of Content Creation
Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds
View ArticleInterview: How Viacom Is Evolving With Audiences
Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference
View ArticleOp-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business
Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries
View Article[New report] The Out-Of-Home Entertainment Experience
This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive...
View ArticleInterview: Deploying Health Data To Deliver Customized Nutrition
Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer
View ArticleInterview: When Chat Works Best For Customer Service
Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets
View Article[New report] The New In-Home Buying Experience
This PSFK research paper explores how brands are implementing in-home consultations, reinventing the purchasing journey and going above and beyond customer service expectations. From expert...
View ArticleRetail Column: Conference Failures And Curation Wins
Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation
View ArticleOp-Ed: Why Hitler Would Have Loved Twitter
Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets
View ArticleVideo: Looking Back On A Journey From Prison To Fitness CEO
We're gearing up for CXI 2018 on May 18 by revisiting speakers from conferences past, starting with ConBody founder Coss Marte
View Article[New report] Optimizing The Digital Insurance Experience
This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the...
View ArticleInterview: How Sex Toys Can Help Remedy Double Standards For Women
Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience
View Article3 Ways Businesses Are Incorporating Assisted Self-Service With Chat
Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs
View Article[Op-Ed] ‘Change Or Die’: 5 Retail Lessons From GlobalShop 2018
Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago
View ArticleCXI 2018: Creating Multi-Sensory Experiences For Emotional Impact
Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18
View ArticleInterview: Designing User Experiences That Prioritize Humanity
Christina Janzer, Slack's Head of Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18
View ArticleOp-Ed: AR Gives Consumers A Sense Of Ownership
Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment
View ArticleInterview: Building Better Retail With Blockchain
SHOP founder John Wantz, keynote speaker at PSFK’s CXI 2018 conference, and CMO Jamie O'Shea introduce their new anti-Amazon platform that lets consumers control and monetize the data they share with...
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