[New report] Enhancing The Banking Experience With Digital Tools
This research paper explores how global financial services organizations are leveraging cognitive intelligence tools and other technologies to improve customers’ end-to-end banking experiences, while...
View Article[New report] Elevating Brand Experience Through Store Design
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience. The paper examines new ways brands are leveraging their...
View Article[New report] Designing The New Dining Experience
This research paper examines how restaurants are repositioning the restaurant experience as a gateway to additional lifestyle, immersive and family-oriented experiences that help complement the...
View ArticleInterview: Cultivating Brands As Family
PSFK conference speaker Michael Lastoria, co-founder of &pizza, shares his thoughts on food, culture, community and brand building before CXI 2018 on Friday
View ArticleInterview: The Media Brand Changing The Age Conversation
Before his talk at CXI 2018, Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages
View ArticleOp-Ed: The Experience Is A Brand’s Most Important Product
In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer
View ArticleInterview: Designing User Experiences That Prioritize Humanity
Christina Janzer, Slack's Head of Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18
View ArticleRetail Column: For Better Blended Retail, Purpose Needs To Outshine Tech
Retail columnist Winston Wright looks at The Phluid Project's purposeful, community-oriented approach to retail at its gender-free NYC store
View ArticleBrand Innovation Tracker: June
Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)
View ArticlePSFK Launches The CX Playbook 2020
The CX Playbook 2020 lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences
View Article[New report] CX Playbook 2020
The CX Playbook 2020 presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers...
View ArticleHow Innovative Packaging Is Fighting Throwaway Culture
Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
View Article[New report] Promoting Social Responsibility With Sustainable Packaging
This research paper explores how companies and brands are rethinking packaging around environmental and sustainability issues to reduce waste and enhance customer engagement in different settings and...
View Article5 Experiential Retail Destinations In NYC
Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences
View ArticleInterview: How eBay Is Targeting Consumers Everywhere They Click
As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand
View ArticleInterview: How Contextual User Experiences Are Optimizing Services
In this interview, CEO and co-founder of Talla Rob May discusses how his company is using big data and artificial intelligence to help businesses improve the user experience for their consumers
View ArticleHow Brands Are Using Stores As Community Spaces
Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction
View ArticleHow Brands Are Marshaling Personal Information To Enhance Security And...
Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services
View ArticleHow Optimized Ambience Is Helping To Improve Sleep Quality
From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment
View ArticleTeens Are Trading In Facebook For Platforms Like Snapchat And Instagram
The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat
View Article