[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR...
View ArticleInterview: This Blockchain-Based Platform Lets Consumers Take Control Of...
CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers
View ArticleHow Brands Are Encouraging Customers To Reuse Packaging
With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse
View ArticleOp-Ed: Why Brands Should Create ‘Invisible’ Experiences
Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background
View ArticleHow To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
View ArticleUnderstanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
View ArticleInterview: An AR App That Enhances How Fans Connect To Their Favorite Musicians
Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist
View ArticleOp-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency...
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
View ArticleDo You Know How To Show Up As A Purpose-Led Brand?
A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty
View ArticleHave You Cultivated A Customer Ecosystem That Creates Value?
Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market
View ArticleInterview: How Scent Is Set To Revolutionize The Customer Experience
In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging...
View ArticlePSFK Launches The Shopper Marketing Debrief
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home
View ArticleInterview: How Scent Can Help Foster A Good Night’s Rest
In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to...
View Article[New report] Shopper Marketing Debrief
PSFK's Shopper Marketing Debrief explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home. From advanced CRM systems to...
View ArticleLearn How To Cultivate Consumer Loyalty Across 5 Key Industries
From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX...
View ArticlePioneer of Humanability: Jeff Kirschner
In an interview with PSFK, working in collaboration with Verizon, Jeff Kirschner discusses how he is using technology for good with his company Litterati, fostering litter-free communities
View ArticlePioneer Of Humanability: Ariel Waldman
In an interview with PSFK, working in collaboration with Verizon, Ariel Waldman discusses how she is using technology for good in her work with NASA as an advisor to the Innovative Advanced Concepts...
View ArticlePSFK Presents: The Pioneers Of Humanability
In partnership with Verizon, we honor the people, organizations and companies building the future through technological innovation
View ArticleHumanability Pioneer: Komal Ahmad
In an interview with PSFK in collaboration with Verizon, Komal Ahmad discusses how she is using technology for good in her work as founder and CEO of Copia, a mobile app that helps businesses put their...
View ArticlePioneer Of Humanability: Joy Youwakim
In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and...
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