Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The...
Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in...
View ArticlePioneer of Humanability: Christina Agapakis
In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing...
View ArticleInterview: Second Life’s Creator On How Virtual Reality Can Help Foster...
In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also...
View Article[New report] Engaging Families Around Wellness
This research paper explores best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are...
View ArticleRetail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players
PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands
View Article[New report] Integrating AR & VR In CPG Retail
The following research provides a quick look at several ways that consumer packaged goods brands and retailers are implementing augmented and virtual reality solutions within the path to purchase to...
View ArticleInterview: How Nike Is Rebuilding Its Stores With Local Data & Personal...
Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and...
View ArticlePioneer Of Humanability: Mike Stanley
In an interview with PSFK, working in collaboration with Verizon, Mike Stanley discusses how he is using technology for good in his work with Transit X, creating solar-powered pods that provide an...
View ArticleInterview: How An Online Fashion Brand Marshals AR To Enable Outdoor Shopping...
A senior exec at Outdoor Voices describes the DTC brand's mission to imbue an active lifestyle into its customers' shopping experience.
View Article[New report] Enriching Experiences Through The Customer-First Approach
This research paper explores what it means to put the “customer-first” and highlights innovative ways that companies are implementing policies and practices that put the customers’ need ahead of all...
View ArticlePioneer Of Humanability: Nigel Jacob
In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics
View ArticlePSFK Launches The Occasion-Based Marketing Debrief
New report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
View Article[New report] Occasion-Based Marketing Debrief
From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens...
View ArticlePioneer of Humanability: Amanda Parkes
In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab
View ArticleMaybe We Should Drop Mother’s Day & Rethink Occasions Completely?
PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales.
View ArticlePioneer Of Humanability: Ran Harnevo
In an interview with PSFK, working in collaboration with Verizon, Ran Harnevo discusses how he is using technology for good with his work for Homeis
View ArticleInterview: How A Baby Skincare Brand Enables Quality, Transparency And...
In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers
View ArticleInterview: How To Build A Cult Beverage Brand Into A Market Leader
In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric...
View Article[New report] The New Gifting Experience
This research paper explores how retailers are reinventing the wishlist/gift registry, turning gifting into a more personalized and seamless experience. In addition to the traditional gifts associated...
View ArticlePioneer Of Humanability: Sixto Cancel
In an interview with PSFK, working in collaboration with Verizon, Sixto Cancel discusses how he is using technology for good with his work for Think of Us
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