How Brands Are Motivating Consumers By Gamifying Health And Wellness
From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on...
View ArticleHyperlocal News App Teams Up With Yelp To Provide Viewers Restaurant Reviews
Local Now is tapping into the website's wealth of content to round out its customized offerings and help users make dining decisions
View ArticlePSFK Introduces The Pioneers Of Humanability
With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good
View Article[New report] The Pioneers Of Humanability
PSFK’s Pioneers of Humanability report spotlights the leading figures and organizations creating sustainable solutions and innovative applications to improve our everyday lives. Developed in...
View ArticleHow Brands Are Forming Deeper Connections By Providing Concierge-Style Service
From sleep coaches to personalized makeup consultations, retailers are focusing on offering consumers personalized experiences that help drive brand value
View ArticleHow Brands Are Providing Streamlined In-Store Shopping
Implementing digital activations like kiosks, retailers are making it easier for consumers to browse and pick up their items, forgoing the need for sales associate aid and simplifying the consumer...
View Article[New report] Elevating In-Store Experience With Digital Touchpoints
This research paper explores how retailers are leveraging interactive digital touchpoints to reinvent the product discovery and checkout process and enable customers to have more seamless, informed...
View ArticleHow One-To-One Service Is Improving The Digital Retail Experience
From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world
View ArticleOp-Ed: The Marketing Potential Of Boomers And Un-Money
Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved...
View ArticleInterview: How A DTC Skincare Brand Builds Consumer Routines Using Customer...
Panacea's founder Terry Lee speaks about how he created a luxury DTC clean beauty brand that uses customer insights to build a gender-agnostic, tightly-curated, three-product skincare collection
View ArticleHow Brands Are Utilizing Augmented Reality To Build Consumer Engagement
From photo-realistic makeup simulation to AR sunglasses trial, both luxury and discount retailers are integrating digital mirrors into their brick and mortar locations to improve the IRL experience
View ArticleHow Retailers Are Creating Personalized Experiences With Customer Data
To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and...
View ArticleOp-Ed: How Building A Better Brand Might Just Change The World
Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as...
View ArticleHow Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer...
Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can...
View ArticlePSFK Tracker Reviews Most Innovative Retailers Across Sectors
Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations
View ArticleHow Human-Centered Designs Can Foster Relationships And Engage Consumers
From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires...
View Article[New report] Leveraging Data To Create Personalized Experiences
This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences. In this digital age, a human touch is becoming increasingly...
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